Baha Mar Reports Strong Spring Break Performance Amid Global Tensions

2026-03-20 - 22:41

& Advertisement Advertisement Advertisement Advertisement Advertisement NASSAU , BAHAMAS – Spring break is driving a tourism surge in The Bahamas, and resorts are seeing big benefits. But with global tensions and fuel costs rising, could the tourism bubble soon burst? Our Delvardo Emmanuel recently spoke to a top Baha Mar executive about the numbers. It’s that time of year when many are hanging up their winter coats and pulling out their swimsuits and sunglasses. If you’ve been driving around Nassau lately, you’ve likely noticed it — crowded beaches, busy downtown streets, and a surge of visitors around the cruise port. That’s all part of a tourism boom this spring, and Baha Mar is feeling it too. With the country’s largest resort packed with guests and demand showing no signs of slowing down. Resort Senior Vice President of Government and External Affairs Robert Sands said the property is off to one of its strongest starts to the year. Robert Sands – Sr. VP of Govt. And External Affairs, Baha Mar “ So far this year, certainly we had a strong January, we’ve had a very strong February and so forth.As a result of spring break, we are having an exceptional. March, and we are very happy about that, “ Sands said right now, the resort is just about full, with occupancy levels in the high nineties. He also said it’s all thanks to the resort’s multifactorial strategy. Robert Sands – Sr. VP of Govt. And External Affairs, Baha Mar “ It is also part of the multifaceted approach to marketing that we have here, that we, we focus primarily in this time of the year on the leisure side and spring break as is happening in this particular month.And then as we get to latter part of the year, our groups. Conventions kick in. And then once we get to this third and fourth quarter, our sports, uh, equity, uh, kicks in. “ And how does the resort keep these hundreds of out-of-town visitors occupied? Robert Sands – Sr. VP of Govt. And External Affairs, Baha Mar “ We are a complete resort campus. We are totally diversified. We have world class attractions and restaurants. We are the leading hotel. Resort hotel in this part of the world.And, and so we were top of mind and our equity in the marketplace continues to grow, “ Even as the numbers remain strong, global tensions, including conflict in the Middle East, are now introducing a new layer of uncertainty for the tourism industry. Sands said that rising fuel costs are already beginning to impact travel, but he said that there’s a silver lining. Robert Sands – Sr. VP of Govt. And External Affairs, Baha Mar “ The Bahamas is close in time and close in proximity to major markets in the United States. So we will also benefit, from that. And geopolitically, you always have to be concerned about these particular issues, but the revolt and the concerns are far afield. From us, but all obviously some of the overflowing issues that I’ve just addressed, uh, things that we must keep our eye on.”